Norton Paley | CRC; 2 edition (April 30, 1999) | ISBN-10: 1574442341 | English | 448 Pages | PDF | 2.19MB
The ability to think strategically is permeating every level of successful organizations - particularly among responsible senior executive and line managers for maintaining has competitive advantage for to their products and services. Above all, Manager’ S Guide to Creative Marketing Strategies has pragmatic examination of has 21st century to manage. The second edition of this popular book will update you one the latest technical for developing competitive strategies. It examine how to apply strategies and tactics in A confusing total hostile mixture of competitors, breakthrough technologies, emerging markets, fickle customer behavior, and various cultures. You will profit practical information butt what strategy is, how competitive intelligence contributes to successful strategies - and how to could it all together.
The book is year All-in-one resource for analyzing, planning, and developing competitive strategies, has workbook with checklists and forms, and has reference with numerous box histories. Examine how to apply strategies and tactics in A confusing total hostile mixture of competitors, breakthrough technologies, emerging markets, fickle customer behavior, and various cultures.
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