Andrew Campbell & Robert Park | Nicholas Brealey Publishing (May 31, 2005) | ISBN-10: 1904838049 | 321 Pages | English | PDF | 2.55MB
Many companies have a growth gap. Their existing businesses are not growing fast enough to meet their ambition. The solution is to add new legs to their portfolio of businesses. Yet as many as 99% of companies fail when they try to create new growth platforms.
The Growth Gamble is management’s guide to this tough challenge and helps managers find, get into and grow new businesses.
Based on extensive research, the book contradicts the received wisdom and concludes that: - Corporate Venturing units do not generate new growth - Most companies have few new opportunities that warrant investment -Most companies spend too much on new businesses, not too little
Too many companies kiss a lot of frogs in search of a prince. The Growth Gamble shows you how to spot princes at a distance. Most important, this book arms managers with practical tools, including the New Business Traffic Lights Toolkit - a powerful screening and strategic thinking technique that helps managers identify the best opportunities.
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