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Sunday, June 29, 2008

Harvard Business Review on Marketing

# Author:Harvard Business School Press
# Publisher: Harvard Business School Press
# Number Of Pages: 192
# Publication Date: 2002-05-07
# ISBN-10: 1578518040
# ISBN-13: 9781578518043
# Format: PDF | 2.3MB

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.


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