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Instant Income 快速致富
McGraw-Hill; 1 edition (February 9, 2007) | ISBN: 0071487786 | 272 pages | PDF | 2,3 Mb

In her first solo book, entrepreneur Switzer (co-author, with Jack Canfield, of The Success Principles) offers practical insights for business owners in a fast-paced text jam-packed with useful information and tricks of the marketing trade. Designed to bring in customers and cash, Switzer's guide builds on small business basics and provides authoritative strategy in an impressive number of areas: customers, joint-ventures, advertising, prospecting, sales, the internet, apprenticeships, negotiating deals and "earning extra income whenever you need it." Switzer is a firm believer in research, promoting the theory that the best marketing campaigns gather as much knowledge as possible about potential customers-their problems, needs and goals-in order to avoid the "customer complaints, returns, and refunds" generated by "selling prospects something they don't need." Packed with advice on everything from "Writing ads that make the phone ring" to "Launching a viral report" to "Going into business with the boss," as well as endorsements from Switzer's satisfied advisees, this book is a valuable resource for anyone who owns a small business or is interested in making some extra money; media-savvy consumers may also find this book useful in navigating the marketing forces that bombard them daily.

在她第一次独自一书，企业家夸（合著者，与杰克坎菲尔德，所取得的原则） ，提供了实际的见解，为企业主在一个快节奏的文本果酱包装与有用的资讯及伎俩营销贸易。旨在使客户和现金，瑞士的指南，建立在小型企业基础，并提供权威的 策略令人印象深刻的若干方面：客户，合资企业，广告，勘探，销售，互联网，学徒，谈判协议，以及"赚额外收入每当你需要它" 。瑞士是一个坚定拥护者，在研究，推动理论认为，最好的营销活动，收集更多的知识，尽可能对潜在客户-他们的问题，需要和目标-为了避免"客户投诉，回 返，并退款"所产生的"卖东西的前景，他们并不需要" 。挤满了咨询意见，一切从"文字广告，使手机响" ， "发射一种病毒报告" ， "走出去到生意的老板" ，并对签注，由瑞士的满意advisees ，这本书是一种宝贵的资源，为任何人拥有一个小型企业或者是有兴趣做一些额外的钱，媒体的消费者也可以找到这本书有用，在驾驭市场营销力量轰击他们每一天
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