Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series)
# Author:Nenad Pacek, Danny Thorniley
# Publisher: Bloomberg Press
# Number Of Pages: 224
# Publication Date: 2004-09-01
# ISBN-10: 1861974086
# ISBN-13: 9781861974082
Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.
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Saturday, May 24, 2008
Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (The Economist Series)
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