Book Description: ISBN-0470194294
** Covers key trends in marketing, selling, and advertising
** Qualify for an MBA and succeed in any business
Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies.
From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
- Know your customer's needs
- Handle budgets and forecasts
- Recruit and retain top people
- Understand Sarbanes-Oxley
- Be a successful negotiator
Includes tips from the world's best business schools
Packed with info on today's hottest business trends
Boost your management skills and put yourself on the fast track to success A graduate MBA program will give you the business expertise you need for success. But what if you don't have time for more school? That's where this friendly guide comes in. Packed with state-of-the-art information on finance, marketing, entrepreneurship, e-commerce, and other B-school topics, it's just what you need to turbocharge your career.
Discover how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Make the Internet work for you
The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun.
[Gigasize] 3.45 MB Download Link
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