Curtis M. Grimm, Hun Lee & Ken G. Smith | Oxford University Press, USA (August 25, 2005) | Language: English | ISBN-10: 0195161440 # ISBN-13: 978-0195161441 | PDF | 1.46MB
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle.
For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
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