# Author: Avinash Kaushik
# Paperback: 480 pages
# Publisher: Sybex; Pap/Cdr edition (June 5, 2007)
# Language: English
# ISBN-10: 0470130652
# ISBN-13: 978-0470130650
# Format: PDF | 4.23MB
Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
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Saturday, July 5, 2008
Web Analytics: An Hour a Day by Avinash Kaushik
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