The Big Power of Little Ideas
by Peter F. Drucker
English | PDF | 5.4MB
No artist ever sat down and deliberately wrote a masterpiece, Somerset Maugham once pointed out; if he produces a ivork of art, it is strictly by chance. But if the business entrepreneur succeeds, it is not by chance, says Peter F. Drucker; it is because the small idea his husiness grew from not only met the needs of the future, but shaped the future as well.
All great achievements start with small ideas.
• Is long-range planning for the big company only?
• Does LRP mean predicting what the future will hold and adapting company actions to the anticipated trends?
Many executives, judging by their actions, would answer yes to both these questions. But they are wrong.
The correct answer to both is a resounding no! The future cannot be known. The only thing certain about it is that it will be different from, rather than a continuation of. today. But the future is as yet unborn, unformed, undetermined. It can be shaped hy purposeful action. And the one thing that can effectively motivate such action is an idea — an idea of a different economy, a different technology, or a different market exploited by a different business.
But ideas always start small. That is why long-range planning is not just for the large company. That is why the small business may actually have an advantage in attempting to shape the future today.
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