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Friday, June 6, 2008

SEO: Search Engine Optimization Bible by Jerri L. Ledford

Jerri L. Ledford | Wiley (December 17, 2007) | English | ISBN-10: 0470175001 | ISBN-13: 978-0470175002 | PDF | 6MB

SEO: Search Engine Optimization Bible covers the followings:
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic

- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources

- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others

- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more


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