McGraw-Hill Trade; 1st edition (November 20, 2000) | Language: English | ISBN-10: 007135753X # ISBN-13: 978-0071357531 | PDF | 5.8MB
Just a little over five years ago, Amazon.com existed only in its creator's vision. Access to the Internet highway was often a bumpy ride, and the typical retail entrepreneur placed "location,location, location" high on the list of essentials for success.
Welcome to the brave new Webbed World! Amazon.com is viewed as one of the most stellar successes in the Internet sky. Surfing the Web has become just as easy and fasts—and in some cases, a heck of a lot more educational, entertaining, and exciting—as TV channel surfing. More and more entrepreneurs these days regard a great domain name as infinitely more valuable than the location of their business.
The Internet has become a force to be reckoned with in the business world—and woe unto you if that force is not with you. Consider the statistics. As reported in the marketing resource Web site eMarketer (emarketer.com), recent researchers have shown that "purchases on the Net are quickly catching up with shopping." One study indicated a more than 40 percent increase from 1998 to 1999 of PCs involved in e-commerce, amounting to 37 million PCs. In addition, eMarketer reported that "the number of computers used to make online purchases jumped 72 percent, which is double the increase of those who went online just to shop."
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