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Tuesday, June 10, 2008

BtoB Media Business, May 2008

BtoB Media Business, May 2008
English | PDF | 29 MB


Top print advertisers

IBM, Microsoft top spenders in b-to-b magazines.

Top innovators
Annual selection of execs on the cutting edge.

List management
Publishers strive to protect lists from overuse.

M&A
Number of transactions down slightly but value up; still "a lot of consolidation to go".


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