Joseph H. Boyett, Jimmie T. Boyett | Wiley (November 15, 2002)| ISBN-10: 0471213772 | ISBN-13: 978-0471213772 | English | PDF | 252 pages | 1.3MB
Marketing just isn’t what it used to be. New technology and business practices as well as more informed and savvy consumers have made the business of marketing more complicated than ever before. Marketers know they must develop new ways to tap consumers and new ways to differentiate their products.
A valuable source of inspiration and cutting-edge ideas, The Guru Guide™ to Marketing offers unparalleled access to the hottest trends in the field. Based on top Fortune 500 consultants Joseph and Jimmie Boyett’s exhaustive research, it distills the wisdom of the world’s top marketers into straightforward, bite-sized lessons about everything from branding to buzz.
In The Guru Guide™ to Marketing, you’ll learn the secrets of brand management from legends Philip Kotler, Bernd Schmitt, and Jack Trout. You’ll understand the new one-to-one consumer relationship with help from Don Peppers and Martha Rogers. You’ll hear from Frederick Newell on customer relationship management, Kevin Clancy and Peter Krieg on customer retention programs, and Malcolm Gladwell on creating buzz...
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Wednesday, June 4, 2008
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers
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